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Digital & Growth Marketing Manager

Soctrip

400/8B - 400/10 Ung Văn Khiêm, phường 25, quận Bình Thạnh, TP. HCM

Posted date: 06-11-2024

  • Experience

    5 - 7 Years

  • Job level

    Team Leader / Supervisor

  • Salary

    Competitive

Job Description

  • Digital Marketing Strategy & Execution:

    • Develop and execute end-to-end digital marketing strategies across all key channels (paid search, social media, programmatic, display ads, email marketing, content marketing, and SEO) to drive user acquisition and retention.
    • Plan and manage paid media campaigns (Google Ads, Facebook, Instagram, TikTok, etc.) to ensure targeted growth and maximum ROI.
    • Work with product and analytics teams to monitor and optimize app store listings and ASO (App Store Optimization) to improve discoverability and conversion rates.
  • Growth & User Acquisition:

    • Identify and execute scalable user acquisition strategies to drive rapid growth of active users, ensuring high-quality leads and efficient spend allocation.
    • Leverage data analytics to assess user behavior and optimize conversion funnels from awareness to download and in-app activity.
    • Develop and manage referral programs, influencer partnerships, and affiliate marketing campaigns to expand user base.
  • Campaign Performance & Reporting:

    • Analyze digital marketing performance and provide actionable insights to continuously optimize campaigns for higher engagement, lower cost-per-acquisition (CPA), and improved customer lifetime value (CLV).
    • Generate regular reports on key performance indicators (KPIs) such as user acquisition, engagement, and retention metrics.
    • Use A/B testing, user segmentation, and cohort analysis to refine messaging, creatives, and campaign strategies.
  • Cross-Functional Collaboration:

    • Collaborate with the product team to align marketing efforts with product launches and updates, ensuring the app’s features and benefits are well-promoted.
    • Partner with the content and creative teams to develop compelling ad creatives, landing pages, and promotional materials.
    • Work closely with the data and analytics teams to leverage insights and make data-driven decisions for campaign optimization.
  • User Retention & Engagement:

    • Develop and execute retention strategies, including in-app messaging, push notifications, email campaigns, and loyalty programs, to engage users and encourage repeat usage.
    • Implement personalized marketing tactics to enhance user experience and increase app stickiness.

Job Requirement

  • Bachelor’s degree in Marketing, Business, Communications, or a related field.
  • 5+ years of experience in digital marketing and user growth, ideally in the travel mobile app, or e-commerce sectors.
  • Strong expertise in digital advertising platforms (Google Ads, Facebook Ads, TikTok, LinkedIn, etc.), SEO, SEM, ASO, and content marketing strategies.
  • Proven track record of driving user acquisition and engagement through data-driven marketing campaigns.
  • Solid understanding of user behavior analytics, A/B testing, conversion optimization, and performance tracking tools (Google Analytics, Firebase, Mixpanel, etc.).
  • Excellent communication, presentation, and collaboration skills, with the ability to work cross-functionally and manage multiple projects simultaneously.
  • Familiarity with mobile app growth strategies and experience working with app developers and product teams is a plus.
  • Strong analytical mindset and comfort with interpreting data to guide decisions.

More Information

  • Degree: Bachelor
  • Age: Unlimited
  • Working time: Permanent

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Soctrip

Soctrip là nơi cung cấp dịch vụ du lịch trực tuyến (OTA - Online Travel Agent) và Thương mại điện tử (E-Commerce) trên nền tảng mạng xã hội.

Là công ty đi đầu trong lĩnh vực mạng xã hội (Social Network) tại Việt Nam, Soctrip đã sở hữu và phát triển với hệ sinh thái đa dạng như: tour, vé máy bay, khách sạn, mua sắm trực tuyến,…

Với tầm nhìn chiến lược là công ty phát triển mạng xã hội du lịch & tích hợp tiên phong tại Việt Nam, Soctrip luôn tìm kiếm những cộng sự khao khát với sứ mệnh mang đến cho người dùng toàn cầu những trải nghiệm mới mẻ và thú vị, tạo ra một sân chơi tiềm năng lành mạnh và đáp ứng mọi nhu cầu của cuộc sống.

400/8B - 400/10 Ung Văn Khiêm, phường 25, quận Bình Thạnh, TP. HCM

https://soctrip.com/

Company size: 100-499

Contact person: HRA Dept.

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