RGF's Client - a Japanese company in the technology industry - is looking for a Marketing Leader to lead marketing initiatives, strengthen brand awareness, generate qualified leads, support business growth, and develop effective marketing strategies aligned with the company's business objectives.
- Working Location: Dich Vong Hau Ward, Ha Noi City
- Monthly Salary: 30,000,000 ~ 40,000,000 VND
1. Strategic Marketing
● Develop and execute overall marketing strategies for: IT Solutions, Software Development Services, Tech Academy
● Define customer segmentation, ICPs, buyer journeys, and positioning
● Build scalable growth and brand awareness strategies aligned with business objectives
2. B2B Lead Generation
● Lead multi-channel demand generation campaigns through: LinkedIn Marketing, SEO, Webinar/Event Marketing, Email Marketing, Paid Advertising, Partnerships & Community Building
● Optimize the funnel from: Awareness → Lead → Opportunity → Customer
● Collaborate closely with the Sales team to improve lead quality and conversion rates
3. Brand & Content
● Develop and oversee content strategies including: Tech insights, Case studies, Founder/Expert branding, AI & Software trends, Academy-related content
● Manage social media, website presence, and overall digital branding
● Strengthen the company’s positioning within the technology ecosystem
4. Academy Growth
● Drive student acquisition strategies for technology training programs in: AI, Software Engineering, Data & Analytics, DevOps/Cloud
● Build and grow learner communities and tech ecosystems
● Organize workshops, webinars, events, and hackathons
5. Team Leadership & Performance
● Lead and develop the Marketing team across: Content, Design, Performance Marketing, Media/Event
● Define KPIs, dashboards, and reporting systems
● Manage marketing budgets and optimize ROI
