MarTech & Conversion Experience (CX) Specialist

The MarTech & CX Specialist serves as the technical architect of PPP Laser Clinic’s digital ecosystem. This role is responsible for engineering a seamless, high-converting journey that reflects the premium, non-invasive excellence of our clinical treatments. The objective is to fuse world-class technical SEO, data integrity, and conversion optimization (CRO) to ensure our digital flagship performs with clinical precision.

2. CORE RESPONSIBILITIES

The Digital Flagship (Web & UX)

Orchestrate a frictionless mobile-first experience. Ensure every click and scroll reflects our "Clean, Clinical, Luxurious" aesthetic and brand pillars.

Conversion Engineering (CRO)

Design and execute A/B testing frameworks. Implement psychographic-driven conversion elements that resonate with a high-net-worth audience.

Data Integrity & Attribution

Architect a "Single Source of Truth." Manage GTM and GA4 configurations to provide 100% clarity on CAC (Customer Acquisition Cost) and MER (Media Efficiency Ratio).

Technical SEO & Authority

Maintain pristine site health, Schema markup for medical expertise, and Core Web Vital dominance to ensure organic leadership in the aesthetic sector.

Marketing Stack Synergy

Integrate CRM, POS, and Advertising Platforms (Meta/Google CAPI) to automate lead nurturing and ensure zero lead leakage.

• Conversion Rate: Achieve a 10–15% average consultation booking rate on campaign landing pages.
• Engagement Quality: Maintain a Website Bounce Rate below 40% by ensuring high-intent traffic alignment.
• Site Velocity: Maintain a Page Load Speed (LCP) of under 2.0 seconds to meet luxury user expectations.
• Growth: Drive an 8–12% monthly increase in organic traffic through technical SEO excellence.

• Attribution Coverage: >98% tracking accuracy for all marketing events and conversions.
• Issue Resolution: Critical technical or tracking errors resolved within

• Platform Mastery: Advanced command of WordPress, HTML5/CSS, and the Google Marketing Platform (GA4, GTM, Search Console, Looker Studio).
• Optimization Suite: Hands-on experience with Hotjar/Microsoft Clarity and A/B testing tools (e.g., VWO, Optimizely, or Google Optimize equivalents).
• SEO Expertise: Proven track record in technical audit implementation, site indexing, and structured data.
• Data Handling: Advanced capability in Google Sheets/Excel for marketing data analysis and dashboard automation.
• Education: Bachelor’s degree in Marketing Technology, Computer Science, or Information Technology.

The MarTech & CX Specialist is the technical backbone of the Digital Marketing team. By ensuring that all marketing channels are accurately tracked and that the website performs as a high-converting platform, this role directly facilitates scalable lead generation, lower Customer Acquisition Costs, and sustainable revenue growth.