Define and own the web/app product roadmap, aligning with business goals and customer needs.
Lead the enhancement of website and mobile app usability, performance, and conversion funnel optimization.
Conduct customer journey analysis, A/B testing, and data-driven decision-making to improve key metrics such as retention and conversion rates.
Collaborate with engineering teams to prioritize and deliver product features and improvements in an Agile environment.
Work with marketing and commercial teams to drive promotions, loyalty programs, and customer engagement strategies.
Stay up to date with eCommerce trends, competitors, and customer behaviors to ensure best-in-class experiences.
Define and monitor KPIs (e.g., page load speed, bounce rates, checkout completion) and continuously optimize based on data insights.
Manage backlog, user stories, and acceptance criteria to ensure high-quality and timely delivery.
Partner with marketplace integrations, third-party logistics, and payment gateway providers to enhance customer experience.
Ensure compliance with security, privacy, and regulatory standards for online transactions.
