Business Intelligence Analyst

KEY RESPONSIBILITIES:

1. Data Management & Department Head Reporting

• Design standard weekly, monthly, and quarterly reports for revenue streams such as: commissions, management fees, unused revenue, total transaction value, gross profit, customer pipeline, usage rate, co-branded card programs, etc.
• Review and reconcile data across systems: CRM, invoicing, finance, and product usage.
• Standardize KPI definitions company-wide: qualified leads, deal closing rate, transaction completion time, breakage rate, offer usage rate, etc.
• Set up and automate visual reporting systems for the CEO and relevant departments.
• Establish early warning systems for abnormal growth indicator trends.

2. Program Effectiveness Evaluation

• Build ROI measurement frameworks for programs such as: point redemption, e-gift vouchers, co-branded card promotions, and retailer co-sponsored campaigns.
• Analyze pre- and post-launch program effectiveness: including revenue uplift, offer usage rate, customer acquisition cost/lifetime value (CAC/LTV), and net new user growth.
• Identify success or inefficiency drivers: by industry, channel, messaging, user behavior, and technical readiness.
• Recommend A/B testing plans, budget optimization, offer assortment, and deployment models.

3. Sales Performance Measurement

• Develop individual performance dashboards for the sales team, covering: number of meetings, proposals sent, CRM adherence, deal closing rate, revenue, and total transaction value.
• Analyze performance by customer segment: industry, region, contract value, onboarding time.
• Propose incentive policies based on actual profit contribution and debt collection capability.
• Participate in standardizing sales process stages and evaluation criteria for each stage.

4. Industry Reports Publishing

• Compile in-depth industry reports (Banking, Insurance, FMCG, etc.): including behavioral data, case studies, and benchmark metrics.
• Standardize documentation structure: executive summary, key findings, and visual data appendix.
• Collaborate to publish bilingual (Vietnamese – English) versions for sales teams, strategic partners, and B2B communications.

5. Other tasks as assigned by direct manager.

REQUIREMENTS:

Education: Bachelor’s degree in Economics, Business Administration, Finance, Statistics, or related fields.

Professional major:

• Proficient in advanced Excel or Google Sheets and basic to intermediate SQL (including join, window functions).
• Experience with at least one data visualization tool: Looker Studio, Power BI, Metabase, or Google Data Studio.
• Strong understanding of business metrics: GMV, margin, breakage, CAC, LTV, customer scoring, etc.

2nd language ability: Proficient in Vietnamese and English for writing and presenting technical reports.

Related experiences:

• 3–6 years of experience in Business Analysis, Sales Operations, Growth, or Strategy Consulting.
• Preference for candidates with experience in: Fintech, Loyalty programs, Payments, FMCG.

Essential capabilities:

• Strong system and logical thinking, deep analytical skills.
• Proficient in writing whitepapers, extracting insights from data, and clearly presenting complex information.
• Effective collaboration and professional communication across departments.
• Proactive, detail-oriented while maintaining strategic oversight.

Additional notes:

• Preferred skills: Python (pandas), knowledge of CRM systems (e.g., HubSpot), analytics tools (GA4, AppsFlyer), or experience in performance measurement system development.
• High learning agility and adaptability to a fast-paced, multitasking environment.