Job Overview
We seek a Senior Data Analyst with substantial experience in banking, loyalty programs, and card usage analytics. You will take ownership of data analysis across loyalty and cross-sell initiatives, provide business insights, and collaborate with product, CRM, and marketing teams to drive impactful decisions through data. You will play a key role in uncovering customer behavior patterns, optimizing campaign performance, and identifying revenue growth opportunities across digital banking services.
Key Responsibilities
● Analyze card usage, transaction patterns, earn/burn behaviors, and loyalty program performance.
● Define, calculate, and monitor key metrics: retention, engagement, CLTV, churn, and campaign performance.
● Support and evaluate cross-sell, up-sell, and reactivation campaigns using quantitative methods.
● Collaborate with cross-functional teams (Product, Marketing, CRM) to design and evaluate A/B tests, segment analysis, and personalized targeting.
● Build and maintain BI dashboards and self-service tools for stakeholders.
● Ensure data consistency, availability, and business logic alignment across analytics assets.
● Mentor junior analysts (if any) and contribute to best practices in data analysis.
