• Support strategic campaign planning activities including acquisition and redemption forecasting; develop campaign performance reporting and analysis
• Generating detailed analyses including leading all ad hoc analysis requested by senior leadership and brand management stakeholders.
• Auditing/Identification and optimization of campaign strategies and other factors impacting program performance. Identification of trends, issues, gaps and performance improvement opportunities across all CRM programs on a continuous basis.
• Document and quantify the impacts of changes to the CRM business model.
• Create and lead the dissemination of monthly dashboard reporting used to measure program performance.
• Work cross-functionally and departmentally as the SPOC regarding all technical/ data oriented enterprise initiatives impacting CRM. The position acts as a lead consultant to the CRM organization in the development of test plans/strategies to optimize results.
• Support the CRM business plan and budget development process and forecasting, including identification of the impacts of operational and policy changes, enterprise initiatives, changes in strategy, methodology, acquisition channel mix and other factors.
• Develop and implement requirements and functionality to enhance the existing data infrastructure, including working with external vendors to acquire, manage and utilize customer data and serves as the primary POC for CRM in all aspects of data.
• Analyze and proactively identify methods and opportunities for leveraging new database platform.
• Support all data requirements needed for customer research initiatives. Work with internal/external stakeholders to identify sampling requirements and isolate/provide customer data for research targeting.
• Serve as a POC for brand stakeholders to develop and validate test design and results
